"Stop and Go" retrieve hasn't failed anyone in 100's of years. Also change the side to side direction of the retrieve with your rod tip every other crank or so. Cold ,or deep, or cold front water go slower , sometimes much slower than you would any other time. Clear water = small, no noise, natural baits. Stained, or dirty water = bigger, noisier, louder colored baits.
Pardner don't know beans.